What started off as a running shoe, and then moved on to become a huge hit in soccer, is now setting its eyes on basketball and tennis!
The Adizero was originally a concept for Adidas’ ultra light running shoes. After success in the running department, Adidas used the ‘Adizero’ name to hail their new speed cleat, the renowned Adidas F50 Adizero which hit the world by storm at the World Cup. Now, Adidas are trying to go two better by creating an Adizero shoe for basketball and tennis!
Just like soccer, Adidas started off behind Nike in the basketball market as Nike’s FlyWire revolutionized sports footwear. Now Adidas are looking to bump Nike off the basketball throne with the new Adizero to be worn by basketball speedster Derrick Rose (it’s weird to use Adizero in terms of basketball!).
Not only have Nike dominated in basketball, but they’ve had a firm grasp over the tennis market. Nike have had far superior tennis shoes with the Zoom Vapor Series. Adidas are going to come into the battle however in the beginning of the 2011 tennis season with the new ‘Adizero’ tennis shoes which is sure to cause a stir amongst tennis players. You may notice these eerily resemble the Adidas F50 Adizero Prime.