Arsenal set to sign £25 million shirt deal with adidas

October 30, 2012 by 9 Comments

Arsenal is preparing to end its 18 year association with Nike and sign a £25 million sponsorship deal with the company’s biggest rival, adidas.

Nike’s sponsorship of the London club is set to end following the 2013-14 season, and adidas is getting ready to swoop in and supply the Gunners with all of their apparel. If this deal does go through, Arsenal will earn almost double the £13 million a year they currently get from Nike.

In adidas’ audacious attempt to ‘own London,’ the German manufacturer is reportedly set to add both Arsenal and Fulham to its list of sponsored clubs, joining UEFA Champions League titleholders Chelsea. This would then leave Nike with only two EPL clubs; both the red and blue from Manchester (who will join the Nike ranks next season after ending its association with Umbro).

Arsenal currently are the third highest selling club (in terms of kits sold) on Nike’s books, only behind Barcelona and Manchester United at 800,000 kits a year. Should this deal go through, it will prove to be a huge loss to Nike and obviously a big acquisition for the Three Stripes.

What are the other EPL clubs currently wearing and where do they come from?

Arsenal – Nike (American)

Aston Villa – Macron (Italian)

Chelsea – Adidas (German)

Everton – Nike (American)

Fulham – Kappa (Italian)

Liverpool – Warrior (American)

Man City – Umbro (British)

Man United – Nike (American)

Newcastle – Puma (German)

Norwich – Errea (Italian)

QPR – Lotto (Italian)

Reading – Puma (German)

Southampton – Umbro (British)

Stoke – Adidas (German)

Sunderland – Adidas (German)

Swansea – Adidas (German)

Tottenham – Under Armour (American)

West Brom – Adidas (German)

West Ham – Macron (Italian)

Wigan – MiFIt (British)

What do you think of this deal? Are you happy with it or do you prefer a Nike sponsored Arsenal? Leave a comment below.

About Ben Perkins

Ben started the site, then Soccer Equipment Reviews, in 2008 with the help of his brother Derek. With initial modest goals, he never really expected the site to go far, but fast forward to today, and Soccer Reviews is the site to visit for anything football related. He has committed to the University of Kentucky and will be playing for their men's soccer team for the next several years. He plans to study Sports Administration and become a professional manager.

Comments

  1. PapaSmurf
    October 30, 2012 at 8:06 pm

    As a gunner, i loved Nike’s partnership with Arsenal. Although many will disagree, i don’t like many of Adidas’ kits. A pity if this deal does go through.

    Reply
  2. hugh
    October 31, 2012 at 12:26 am

    also, not to nit pick, but wont nike have three EPL teams not two if arsenal leave? Man u, Man City, and everton?

    Reply
  3. Christian
    October 31, 2012 at 2:45 am

    manu and man city with nike an chelsea and arsenal with adidas thats perfect. and with Podolski and Mertesacker two adidas player are now playing in the aresenal jersey.

    Reply
  4. lama
    October 31, 2012 at 5:34 am

    adidas jerseys smell funny when i wear them even if i dont sweat

    Reply
  5. Tyler Hohenstein
    October 31, 2012 at 1:41 pm

    adidas jerseys rip and tear way to easily, look great though, if adidas jerseys were made of the same material nike makes theirs out of, it would be amazing.

    Reply
  6. Dhally
    October 31, 2012 at 8:42 pm

    I love nike and I don’t think adidas will be a good fit because of the white sleeves that is the arsenal trademark. The three stripes on top of the white stripe will just look awful IMO

    Reply
  7. Derrick Toner
    November 4, 2012 at 10:06 am

    This would then leave Nike with only two EPL clubs; both the red and blue from Manchester (who will join the Nike ranks next season after ending its association with Umbro).

    then you mention everton – nike in the list… so there’s 3…

    Reply

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