Everton Football Club today confirms it has signed a three-year deal with global sportswear giant Nike.
Nike, whose existing portfolio of clubs includes Manchester United, Barcelona and Arsenal, will take over from Le Coq Sportif on Everton’s royal blue jersey for the 2012/13 season.
The sports giant will be the official and recognised technical partner on all of Everton’s match kits, which will go on sale later this summer.
The new kit sponsorship deal, negotiated in close collaboration with the Club’s retail and merchandise partner Kitbag, represents Nike’s first association with Everton and will allow the Blues the opportunity to extend their retail opportunities.
Along with the exclusively designed kits for the 2012/13 campaign, Nike will also produce the Club’s official training wear and a Nike Pro Combat range.
Chief Executive Robert Elstone said: “Following all the speculation of the past few months, we are delighted to confirm that Everton is about to kick-off a new, three-year partnership with the world’s leading sportswear brand.
“We’re all excited by the prospect of working with Nike’s design, marketing and retailing teams and look forward to seeing some impressive, original kits and products, as well as being on hand to take advantage of new retail opportunities that we’ll be working with Kitbag to drive forward.
“Nike has an impeccable reputation and we are confident that our supporters will be excited by the new partnership, with all of us looking forward to seeing our new home shirt this summer.”
Marc Van Pappelendam, VP/GM of Nike UK & Ireland, said: “We at Nike are delighted to be entering into this partnership with Everton – they’re a prestigious Club with an illustrious history and we’re looking forward to equipping the team with their playing and training kits.
“Evertonians are renowned for their passion and we are excited about showcasing this in Everton’s range for 2012/13.”
Andy Anson, CEO of Kitbag, added: “We are absolutely delighted to be working with Nike as they become the official partner of Everton. This historic Club deserves to be with the best possible partners and there is no-one more appropriate than Nike.
“We are incredibly excited to be working with the Club and Nike together to create exciting new kits and other sports and fashion products which we hope Everton fans will be proud to wear.”
Credit to Everton FC.
What are your thoughts on Everton’s new deal?
About James
great for them
so are they going to buy nike templates themselves and then put their sponsors and badges/numbers etc. themselves aswell so they are not being payed to wear nike uniforms. or is irt a legit thing
Nike dominates england.
Man Utd,Arsenal,Aston villa and now Everton!!!
Also Man City,Sunderland and the England national team sponsored by Umdro(Nike have bought Umbro).
about time. all my everton shirts made by le coq are made out of some really average material. i know nikes kit will be nice enough to wear!