Ahead of the Olympic Games in London, Mizuno, with the help of their elite athletes are launching their Selei campaign
In tandem with the launch of the campaign, Mizuno have launched new colourways for a majority of their sports footwear, including the Mizuno Morelia Neo. The purple, yellow colourway was released on June 1st and follows the same colour scheme that all the other Selei products will boast (much like Puma’s EvoSpeed campaign). One of the main ideas behind the whole campaign is to give people insight into what goes on behind the scenes and how athletes prepare and train. Mizuno’s main Selei man for football is Hulk and we’ve been provided with an exclusive sneak peek at what type of stuff we can expect from the campaign.
If you’re living in or going to be visiting London this summer you’re in luck. On the 24th of July, Mizuno will be opening their new performance center at London’s Center Point Building. At the center you’ll be able to watch live sporting events, participate in sport specific challenges such as a shot accuracy test and try on different footwear. For more information on the performance center click here.
The Selei campaign will be going on throughout 2012, meaning that Hulk will be sporting the purple/yellow Neos for some time. We’ll be sure to keep you updated on all the latest Selei videos that come out throughout the year.