Yesterday, adidas launched it’s biggest ever advertising campaign dubbed as “All Adidas”. So what’s it all about?
Adidas combined adidas Sport Performance, adidas Originals and adidas Sports Style all together for the a diverse and all-encompassing look into the famous German company. This means that all of Adidas Global Brand ambassadors have been brought togther in adidas’ most expensive global advertisement ever!
The campaign hasÂ been built around 30 second and 60 second videos as well as an extended 2 minute version below. Directed by Romain Garvas, it features an all star cast from all of adidas’ sub-brands. Lionel Messi leads the all star cast featuring David Beckham, Katy Perry, B.o.B andÂ basketballer Derrick Rose.
This isn’t a one off video though. The campaign has been executed globally with different media outlets includingÂ TV, outdoor and online. The campaign is then continued onto Facebook where fans can continue the conversation. There will be daily, in-depth content from product releases to free Katy Perry tickets. I must admit the “product releases” from the Adidas Press release caught my eye. Could we see the AdiPower or Predator SL released under the One Brand campaign?
It’s easy to see where the money has gone for the campaign. The video is certainly impressive and shows the adidas can make videos as well as their American counterparts. We’ve also managed to get our hands on a Lionel Messi behind-the-scenes interview that we’ll put up on the weekend, so keep checking back!