The new sensation sweeping the footballing world.
adidas’ F50 AdiZero
Since David Villa and Lionel Messi unveiled adidas’ latest boot, the f50 adiZero, at the Circuit de Catalunya in Barcelona, players from around the world have been spotted at their respective training grounds donning a variety of colorways. There even have been rumors of an even LIGHTER version of the adiZero, the adiZero Prime, which boot spotters have sighted on Lionel Messi.
adidas’ advertising platform for the adiZero was based on the boot being the lightest and the fastest ever made. Despite Puma and Nike’s attempts with the v1.10 and the Superfly respectively, it is adidas’ trademarked three stripes that are taking stage at the world’s famous footballing theaters, including the Nou Camp, Anfield, and Stamford Bridge. Players formerly contracted to other companies such as Puma’s Nicolas Anelka and John Carew and Nike’s Florent Malouda have all been spotted wearing the new f50′s.
Also joining the adiZero bandwagon are a number of defenders, including Lyon’s Michel Bastos, Liverpool’s Daniel Agger, City’s new signing Aleksander Kolarov, and Tottenham’s Gareth Bale. While more attack-minded defenders such as Dani Alves of Barcelona have donned light boots (Alves wears Nike Superfly boots), it is interesting to see central defenders sporting them too. Lucio and Sylvain Distin are some central defenders joining Agger among the adiZero wearers.
The adiZeros were previewed in style by man-of-the-match Diego Forlan during the Europa League final between Atletico Madrid and Fulham in May. They then featured heavily at this summer’s World Cup with big stars such as David Villa, Arjen Robben, Diego Forlan, and Thomas Muller performing superbly in their new f50s. The German brand captured at least three new recruits, by the looks of things, from Chelsea: former-Liverpool winger Yossi Benayoun join Anelka and Carew as new adiZero wearers. It will be interesting to see how effectively adidas can conquer the boot market with their latest release. So far, it looks positive, with Puma having an even lighter boot than the f5o adiZero in the V1.10 SL, it seems all the focus is on the boot from adidas.
SER’s first impressions of the adiZero have been positive, especially of the leather version. Stay tuned for SER’s official review of the adidas f50 AdiZero Leather edition.