Santos Sign With Nike

Brazilian giants Santos have switched kit sponsors from Umbro to Nike in a move that will result in star players Neymar and Ganso sporting the iconic swoosh for both club and country. 

Umbro have kitted out Santos since 1998, but now with the World Cup in 2014, Nike have taken over the reigns in an effort to gain more exposure before the huge event. Santos on the other hand believe that signing will Nike will enable them to garner more kit sales throughout the world: “We are working increasingly to internationalise the brand, a process that had an important boost in Japan (where Santos competed in the Club World Cup) last year,” Armenio Neto, Santos’ marketing manager, told the club’s official website. “With this new contract being signed, we will be able to explore the sale of shirts in key international markets, with Santos present in the main shops of the world.”

The new Santos kit was introduced alongside Nike’s new Brazil, Bahia, Coritiba and Internacional kits. Nike’s latest venture into the Brazillian football market really shows that they mean business ahead of the world’s largest football competition. While Umbro did have the first option on a new deal, the sum offered by its parent company were too much the British brand to compete against.

In terms of the kit itself, the new Santos jersey revives the glory years of the Vila Belmiro team. Inside the collar is “Menino da Vila desde 1912” (Vila Boy since 1912), a tribute to the club’s track record of unearthing star players. The jersey returns to having a round collar. The font and numbers were inspired by the stamp styles that identify containers in the port of Santos. Above the shield is a crown in the middle of the dates “1912 – 2012,” a reference to the club’s centenary. The shorts are white and have stylish stitching detail on the sides, with the club’s name written centrally on the back of them.

 

Expect to find this new kit on the shelves of all Nike retail stores from March onwards. 

 

apparel, jersey, kits, nike, umbro


Posted on February 05, 2012


Comments on “Santos Sign With Nike”

  1. Raf commented on April 17, 2012 Reply

    what a shame, the whore house that is nike once again has to jump on the back of its latest acquisition (since they couldn’t drive Umbro out of business,instead, had to buy them) been a fan of Santos for years. now, I’ll only wear my Umbro jerseys. as usual, what nike touches it turns it into crap!!! ugly USA, Holland, Portugal kits

  2. Tyler Hohenstein commented on February 5, 2012 Reply

    Although I still don’t want adidas back as the sponsors of the US national team. Can’t forget those awful denim jerseys.

  3. Tyler Hohenstein commented on February 5, 2012 Reply

    I don’t like this, I don’t like their spikes, I don’t like what they’ve done with the barca jerseys, and I don’t like the 2013/2014 USA jerseys either. Nike has tainted everything they touch lately.

  4. Tony D commented on February 5, 2012 Reply

    Love it. Less is more and it looks sweet.

  5. Garrett commented on February 5, 2012 Reply

    Way too basic!

  6. Carlos commented on February 5, 2012 Reply

    the uniform is very nice, but sponsorships were a strange. I love Santos, in Brazil is the best team.

  7. Lucas commented on February 5, 2012 Reply

    In Brazil Umbro isn’t part of nike. In Brazil Umbro is independent. I’m brazilian and Santos is my team. I don’t like this white jersey. it’s very basic. (Sorry for the mistakes in English, i’m brazilian)

    • Anwari14 commented on February 5, 2012 Reply

      You must have some free time since your injured. 😉

    • Mastershake commented on February 5, 2012 Reply

      nike has owned umbro for the last couple of years. so i dont think u can own a company and not own a part of a company

      • Lutz commented on February 7, 2012 Reply

        That is true, but have you hear of licensing? There you go… Umbro and other brands had been licensed to sporting groups…

  8. Esteban commented on February 5, 2012 Reply

    It is just white. Nothing else.
    Nothing new from Nike as alwalys

  9. Tran Binh Minh commented on February 5, 2012 Reply

    You can say that they were sponsored by Nike(unofficially) since Nike had take over Umbro!

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